Why Do People Have Coaching? People enlist the services of a coach because they want to improve their situations and achieve their goals. They want to learn new ways of thinking and approaching situations, in order to get better results. Common goals might be being more organized and effective at work, gaining confidence in certain situations, or simply relating to other people more effectively. A skilled coach uses a combination of observation, listening and feedback to create a conversation rich in insight and learning. For the coachee, they will experience a focus and attention that enable them to develop a greater awareness and appreciation of their own circumstances. In addition they will also create new ways to resolve issues, produce better results and generally achieve their goals more easily.